I help Australian B2B businesses build and run their sales function.
30 years at Salesforce · Google · Symantec
Most Australian B2B businesses reach a point where the Founder, Owner, CEO is still running sales, and it's costing them growth.I own your sales strategy, sales pipeline, team performance, and go-to-market execution.Execution, Strategy, Accountability
Who you're working with
I'm Perry — Sales Director and Founder of Engineered Selling Australia.I spent 30 years in senior sales roles at Salesforce, Google, and Symantec.Across every business I worked in as a sales executive or sales director, I was regularly awarded Peak Performer status, taken overseas on incentive trips, and recognised with multiple accolades and awards for sales performance.I founded Engineered Selling Australia in 2017. Since then I've worked directly with B2B business owners across Australia and New Zealand to build sales functions that don't depend on the founder to run them.When you work with me, you work with me — not a team, not a subcontractor.

Here's What Clients Say
B2B Software CompanyStuck at $3.5M revenue with a disorganised sales process.Fractional Sales Director ran a direct engagement for for 9 months.Result: 65% revenue growth to $5.8M.Business wide CRM implemented. 3 new reps hired and trained.Sales Playbooks, Sales Strategy and ProcessROI: 2,437%.
"One of our most recent key acquisitions is we brought on Perry and his team.Our pipeline is probably 10 times bigger than it's been in the past because we're now bringing in the professionals to actually foster that growth.It's no longer founder-led sales. That's been a big game changer for us as well – the time is right for us where we're at a transition point.
We've seen a real shift in conversation and a real shift in growth because of that."
Sam, CEO and Founder of Data Governance SaaS


Perry and team did a great job vetting and providing a top performing Salesperson who was mentored and coaced, with transparency and expectations. Thank you!"
Greg, CEO of AI Retail Experience SaaS
"What most impressed me about Perry and team was the ability to quickly and accurately understand our business, people and the intricacies of our workings. Then to provide smart, innovative and well thought through solutions for the gaps and weaknesses identified. Perry's growth mindset and can-do attitude was both refreshing and inspiring."
Nick, CEO of Technology Services Business


Perry was quick to understand the context we are operating upon and advise us appropriately. His advice immediately helped us optimise our sales process and get results. He drew upon his vast experience in software sales to critique and streamline our sales and marketing strategy. Perry is patient and positive, taking the time to work with us on the details."
Prabin, Managing Director of Property Distribution SaaS
Ready to grow sales and acquire new clients?
Fill out the form and Perry will be in touch within 24 hours.
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