I help Australian B2B businesses build and run their sales function.
30 years at Salesforce · Google · Symantec

Most Australian B2B businesses reach a point where the Founder, Owner, CEO is still running sales, and it's costing them growth.I own your sales strategy, sales pipeline, team performance, and go-to-market execution.Execution, Strategy, Accountability


Here's What Clients Say

B2B Software CompanyStuck at $3.5M revenue with a disorganised sales process.Fractional Sales Director ran a direct engagement for for 9 months.Result: 65% revenue growth to $5.8M.Business wide CRM implemented. 3 new reps hired and trained.Sales Playbooks, Sales Strategy and ProcessROI: 2,437%.

Sam

"One of our most recent key acquisitions is we brought on Perry and his team.Our pipeline is probably 10 times bigger than it's been in the past because we're now bringing in the professionals to actually foster that growth.It's no longer founder-led sales. That's been a big game changer for us as well – the time is right for us where we're at a transition point.
We've seen a real shift in conversation and a real shift in growth because of that."

CEO and Founder of Data Governance SaaS

Greg

Perry and team did a great job vetting and providing a top performing Salesperson who was mentored and coaced, with transparency and expectations. Thank you!"

CEO of AI Retail Experience SaaS

Nick

"What most impressed me about Perry and team was the ability to quickly and accurately understand our business, people and the intricacies of our workings. Then to provide smart, innovative and well thought through solutions for the gaps and weaknesses identified. Perry's growth mindset and can-do attitude was both refreshing and inspiring."

CEO of Technology Services Business

Prabin

Perry was quick to understand the context we are operating upon and advise us appropriately. His advice immediately helped us optimise our sales process and get results. He drew upon his vast experience in software sales to critique and streamline our sales and marketing strategy. Perry is patient and positive, taking the time to work with us on the details."

Managing Director of Property Distribution SaaS

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© 2026 Engineered Selling. All rights reserved. Based in Sydney, Australia

Client Testimonial

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© 2026 Engineered Selling. All rights reserved. Based in Sydney, Australia